Elon Musk's X Platform Removes Headlines and Links from Some Users' Feeds

On Elon Musk's X, formerly known as Twitter, certain users reported on Wednesday that they could no longer view news links and headlines on specific posts, representing a shift in the presentation of media stories in their feeds.

Several X users observed that posts now exclusively feature images of individual news articles, creating confusion in comprehending the content.

Earlier this month, Musk confirmed a report by Fortune, suggesting that the company was considering this alteration as a means to "significantly enhance aesthetics." An X spokesperson informed CNBC that they are investigating whether the removal of headlines and links is part of a broader rollout.

Linda Yaccarino, whom Musk appointed as CEO of X in June, reiterated in a conversation with CNBC's Julia Boorstin at the Code Conference last week that Musk oversees the company's product and feature development, while she manages business and operational affairs.

Yaccarino has been actively working to regain advertisers on the platform, while Musk is promising to transform the messaging and social media service into an app that offers a broader range of capabilities, including payments.

Additionally, on Wednesday, the Anti-Defamation League (ADL) announced its intention to resume advertising on X following a temporary pause. The civil rights nonprofit had recommended in November that brand advertisers suspend their campaigns, a request that Musk claimed resulted in a significant drop in ad revenue and even led him to threaten a lawsuit.

The ADL had paused advertising because of a surge in hateful posts on the platform. On Wednesday, the organization stated that it plans to recommence its ad campaign "to deliver our crucial message combating hatred to X and its users."

The ADL reiterated that it did not organize "a boycott of X" or cause "billions of dollars in losses for the company."

The ADL expressed its appreciation for X's "stated commitment over the past few weeks to addressing antisemitism and hate on the platform" but emphasized that "more action is needed."